Climate communication is failing. The application of the PAIN principle is misguided and is alienating those whom advocates wish to engage.
The Lizard. Appeal to Reptilian Instinct to Survive. Not reason. Not success. Use their fear for your benefit. In 2009, David Ball and Don Keenan released a book titled, “Reptile: the 2009 Manual of the Plaintiff’s Revolution.” This book took the Plaintiff’s bar by storm. The book advises Plaintiff’s attorneys to appeal to the “reptilian”… Continue reading Politics and the Reptile: Tribalism and Politics of Fear and Hate